Implementing an SEO strategy that actually works for a travel website requires patience, strategies, hard work, research, and goals. It is said that search traffic is the major player in this game (for travel websites). Let’s take a look at 7 SEO tips for travel websites and how they can be #1 in the game.
1. Understand the Search Keywords and User Needs
It is very important for website owners to understand what the user searches for. Google’s algorithm changes continuously which leads to changes in search results.
Let’s take an example:
If you search “places to visit in India”
- At first, you will see a picturesque description of some tourist places.
- Now will find blogs on some top websites stating the cities and attractions you can visit in India.
Among these websites, some of them will help you book tickets, and hotels and will act as a travel guide whereas others will merely be informative blogs. There’s strong competition for such terms, so you’ll need a really strong and reputable site to even attempt to rank.
You should really be trying something different, not just focusing on how to rank your business for highly competitive terms like the one above. It is beneficial for you to run ads.
When you think about going on a trip, you start researching everything. From flight tickets to tourist attractions and your stay.
You need to understand the user’s needs, implement your strategy, and write content accordingly. You need to have it all. If a user is just looking for places to explore, give them the desired information. If a user is ready to take a flight and wants to look for a stay and other options, provide that as well. You need to imagine yourself as an audience and look for what is best to include on your travel website/article and what not.
When users look for relevant queries that may be useful or required for their journey, make yourself accessible on Google.
2. Start Creating Engaging Content
It is said that Content is the king of SEO. your content needs to grab the attention of the audience, needs help them discover what exactly they are looking for, and redirect them to purchase the services they are looking for.
There’s no escaping the fact that outstanding content generates connections, and exposure, and helps convert users into paying customers. You must generate content in a planned way that will assist users in discovering your business. When developing content, keep in mind that you want to produce the best information available on the internet. There’s no getting around the fact that outstanding content takes time and effort to generate.
It’s a proven truth that longer content performs better on Google.
3. Mobile-Friendly Sites
We know that the demand for internet users is increasing day by day and most of their time is spent using the internet on their phones. You might expect a large number of people to visit your travel website. People are more likely to use a mobile device to make reservations on your website.
It is suggested to stay informed about google’s ranking methods. Some of the tips to provide a hassle-free experience are
- Use an easy-to-use website template
- Have a reduced page loading time
- Use medium-sized texts
- Optimize your images and videos
- Don’t unnecessarily use pop-up ads.
A well-designed internal link structure is required for any website with a high number of pages. You need to have a well-established drop-down menu through which the users can navigate all the aspects of your sites easily.
Isn’t it great that you can know everything about what you are searching for without even trying? Building internal links for your travel website is proven to be beneficial because of the sorted and neat representation of each tab.
You can use breadcrumbs, which are eye-catchy and hassle-free sources of links.
5. Keep an Eye on Your Competitors
Travel isn’t one of those niche areas where there isn’t any competition. Examining their websites with your own site is a good place to start, but it will only take you so far.
Some of the things that are taken into consideration while spying on your competitors are
- How and which keywords they are using? It is essential to see your competitors’ use of keywords so you can take up an opportunity to spot some missing keywords and use them in your own article.
- Know about their backlinks. Many tools are available online to help you, spy, on which articles their website is mentioned.
- Their social media presence. It is very important to have an established social media presence so that google can understand where you are coming from.
Snooping on your opponents’ web pages is, however, simple. You’ll be able to see all of their secret cards on the internet.
6. Eye-Catching Visuals and Graphics
Not only content but even images and visuals and graphics are an important part in order to attract a larger audience. Being a travel website you can not only rely on words.
It’s also intended to be on your own website. Raw text leaves a significantly weaker impression on viewers than pictures and videos. Allow the imagery to perform the majority of the work, with the words serving as a compliment. Videos, in particular, have a significant ability to astonish and inspire your visitors to take that first step. Build such a powerful site that the user can’t resist but book the services that you are providing.
Let your visitor become your customer, that is how you’ll know you have done the right work.
7. Keep a Check on Your Website
Don’t let any user face a bad experience on your website. Regularly keep a check on your website and identify all the broken links. Fix the broken links as soon as possible because if the website does not give users a smooth experience they will back out and browse other websites.
If you’re going to link to other websites, you should double-check that all of the links are working on a regular basis.
You can use tools to figure out which ones aren’t working anymore. If you see any broken links, please notify the site immediately so that they can be fixed.
Hence, there are numerous ways through which you can help your website attract organic traffic. You can also start a blog and use all the tactics in your travel blog. Insert useful content which will help the user know what they can expect out there and what are the setbacks.