What is Email Marketing
Email marketing services are nothing but a way of promoting your business. Email is the most popular way to communicate since the introduction of the Internet.
After that, Email marketing services became the most essential, powerful, and must-have Digital Marketing Strategy
Email marketing is a process where you have to send a commercial message to a group of people using electronic mail.
It is also a very cost-effective way that is why you can promote your new business or brand and sell your products and services, where you can easily reach your potential customers through Email.
Using this email marketing, you can share product descriptions, special discounts, policy changes, free shipping offers, and many more.
Also, you can run a campaign to educate your customers, request business, generate sales or donations and send advertisements.
So the main motto of Email Marketing services is to create new customers, inform your current customers, develop relationships with customers, create brand awareness, and build trust and loyalty with potential customers.
Why Does Your Brand Need Email Marketing?
The active global email users are more than 4 billion, which may grow to 4.4 billion by 2023.
Unlike other social media platforms like Facebook, WhatsApp, and Twitter, email is also an integral part of our daily online life.
Email can help you build a potential relationship with your customer, nurture them properly, and make them repeat customers.
You can also personalize your Email marketing according to your customer’s preferences. Like on your company’s anniversary you can set a special discount on any particular products or services.
Benefits Of Email Marketing
1) Improves SEO
Create SEO-friendly content and include it in your email marketing campaign. When your customer gets help from this content, they will love to share it with others. That will help you to get quality backlinks. And also, for this, you can get a considerable traffic drive to your website.
2) Create good ROI
As a marketer, your goal should be to convert potential customers into paying customers.
The Return of Investment (ROI) of email marketing is around 4400% which means if you invest $1 in Email, the return will be $44, which is enormous.
No other platform can give this kind of enormous ROI.
- It is the most effective channel to make potential customers.
- It is a time-saving process.
- Most effective communication channel.
Drip Email Marketing
Drip marketing is a marketing strategy where you have to send customers an automated series of messages (emails) or content (drip) based on a specific duration (best time), triggers (specific user actions), and predefined breaks.
In this drip marketing, you can run a drip campaign according to your choice. That also helps you to know about the first interaction of the customer of your business. Drip marketing helps maintain continuous touch with your prospect with relevant information and helps them to convert into sales.
How does Drip Marketing work?
A drip marketing email is an ultimate medium because it is easy automation and low cost. Email drip marketing is usually used with an online form that fills out a potential customer, enrolling the person in an autoresponder program that conducts campaigns from there.
Direct mail is used in drip marketing. It is also used to automate digital paintings, manage the production, personalize the image and distribute to the mailers.
Types of Drip marketing
1. Welcome drip: it helps to introduce new leads or prospects according to your specific brands.
2. Competitive Drips: it is also very effective to differentiate your product/service according to the quality of your challengers.
3. Top-of-Mind Drips: it is beneficial to maintain a strong relationship with a shaky prospect for a long time.
4. Re-Engagement Drips: it can help to target inactive leads and consider them buying only from you.
Benefits Of Email Marketing
Businesses can pursue different types of templates as per the campaign. Suppose a business newsletter that connects customers and internal communications & helps to announce something about your company. Wellness and health newsletters templates that are used to send monthly updates to your company. It helps to connect to your customers and also clients. Lastly, use can template to run Retail industry newsletter campaigns. That’s how you can offer product offerings, delivery options, and a better eCommerce experience.
Save Time & Cost
Each campaign distributes brand value, upcoming events, products & services at a lower cost. In addition, the audiences are specific & much more targeted due to advanced algorithms. Furthermore, custom-made templates give quick access to start the process from scratch. Indeed, a successful campaign can save your time & cost-effectively.
Expand & growth
More than 4 billion people use email in 2020 & the counting grows up day by day. Therefore, email marketing for small businesses brings potential growth & helps to reach millions. However, the method is far better than traditional marketing. Indeed, you can expand your reach to the right customer & collect the leads for future growth.
Email Marketing Automation Management
Marketing automation helps to optimize daily repetitive tasks and workflows to motivate your team members to work better. That also helps to deliver a unique and consistent journey throughout.
In the same way, Email automation helps create emails with the right message that reach the right people at the right time. Sending automated emails without doing any work is only possible if you use a marketing automation tool.
Suppose you link your website with your email marketing platform. Then you can differentiate prospects according to their preference, behavior, and also previous sales. Then you can customize based on their experiences and also increase their relevance due to your automated campaigns.
Using this, you can improve your customer retention rate, customize your customer experience, and make a good team.