SOCIAL MEDIA MARKETING (SMM)
Share your business across the globe through Social Media Marketing and make it a brand
Social media is now an essential part of every human being. More than 91 percent of mobile users access social media platforms regularly. Social Media Marketing refers to collecting leads, reaching new consumers & converting sales. In short, it is a business model that works via social media platforms like Facebook, Instagram, Twitter, etc. In this guide, we discuss Social Media Marketing, its benefits & the difference between Digital Marketing.
What is Social Media Marketing (SMM)?
In simple words, SMM (Social media marketing) is a concept to promote products & services via social platforms. In other words, this marketing drives millions of traffic to your business.
Some popular social media apps are Facebook, Twitter, Instagram, Snapchat, WhatsApp, etc. These platforms have millions of users worldwide. Corporates seem to have a massive opportunity to promote their services on social media.
This marketing works through advertising campaigns. Corporates pay social media platforms to market their products & services. Instead, payers get new leads, existing customers, covert sales & reach millions of people in a short period.
Social Media Marketing is a profitable business model to reach new, existing & right customers. In addition, businesses get much more in return from the social media market. For example, you want to start a company or grow your existing.
Hence, you can monitor your conversion, consumer base, regional traffic, visitors’ age, and much more. All this information gives you detailed analyses of your products, value & Goodwill.
Benefits of Using Social Media Marketing For Your Business
The report says, more than 52% of online adults use two or more social media platforms daily.
SMM needs proper planning, listening, analytics & suitable ads campaigns to succeed.
Anyone who is an expert in this domain converts bucks to millions.
Following are the benefits of using (SMM) for your business
Brand Awareness
Increasing the value of a brand is an essential part of every business. However, this is a fact that people love to buy from popular brands. It only succeeds if your company name flows from mouth to mouth. In such cases, social media platforms are beneficial to reach millions of people in a short period. These days every new startup pursues SMM to drive millions of traffic to enhance brand awareness. Most importantly, it is simpler & faster than traditional marketing strategies.
Reach The Right Customer
Reaching the right customers for your business is one of the most profitable factors in SMM. Social media platforms like Facebook, Twitter, Instagram, etc., give multiple customization options. That’s how you can target relevant consumers for your business. In addition, you can collect their data, needs, urgency & activities on your campaign. Later on, you research those data & improve the conversion to reach your business goal.
Cost-Effective
There is no doubt that simplicity, accuracy & cost-effectiveness enhance the popularity of SMM. Like newspapers, posters, TV ads, and banners, most traditional marketing charges a high price tag. In addition, these strategies are too old these days & never to be the same as ten years ago. On the other hand, SMM gives you access to reach the right customer in a low-cost investment. Moreover, you can get much more in return from these online strategies.
Difference Between (SMM) And Digital Marketing
STANDARD
Account Management-(1) |
Creation Of Campaign-(1) |
FACEBOOK MARKETING |
Traffic Monitoring |
Ad Campaign Monitoring |
Custom Audience Creation |
Customization Of Ad Placements |
Facebook Business Manager Set Up |
Facebook Analytics Report Creation |
Monthly Report |
Remarketing |
Pixel Installation |
Catalog Creation |
A/B Testing Of Ad Set |
Dynamic Ads Creation |
Carousel And Collection Ads |
Creation Of Automated Rules |
Custom Conversion Creation |
Instant Experience Ads Creation |
INSTAGRAM MARKETING |
Audience Research |
Instagram Ads Monitoring And Management |
Instagram Ads Creative Creation & Design |
LINKEDIN MARKETING |
Ads Monitoring |
Monthly Report |
Campaign Manager Account Set Up |
LinkedIn Insight Tag Installation |
Creation Of Custom Conversion |
YOUTUBE MARKETING |
Monthly Report |
Skippable In-Stream Ads |
Detailed Audience Creation |
Youtube Ad Account Set Up |
Bumper Ads |
Discovery Ads |
Remarketing Video Ads |
A/B Testing Of Targeting |
Custom Audience Creation |
Youtube Video Sequence Ads |
Non-Skippable In-Stream Ads |
Video Ads With Promotion Of Your Products |
TWITTER MARKETING |
Monthly Report |
Audience Creation |
Tweet Engagement Ads |
Follower Ads |
App Install Ads |
Awareness Ads |
App Reengagement |
Video Or GIF View Ads |
Website Conversion Ads |
In-stream Video View Ads |
PREMIUM
Account Management-(2) |
Creation Of Campaign-(3) |
FACEBOOK MARKETING |
Traffic Monitoring |
Ad Campaign Monitoring |
Custom Audience Creation |
Customization Of Ad Placements |
Facebook Business Manager Set Up |
Facebook Analytics Report Creation |
Monthly Report |
Remarketing |
Pixel Installation |
Catalog Creation |
A/B Testing Of Ad Set |
Dynamic Ads Creation |
Carousel And Collection Ads |
Creation Of Automated Rules |
Custom Conversion Creation |
Instant Experience Ads Creation |
INSTAGRAM MARKETING |
Audience Research |
Instagram Ads Monitoring And Management |
Instagram Ads Creative Creation & Design |
LINKEDIN MARKETING |
Ads Monitoring |
Monthly Report |
Campaign Manager Account Set Up |
LinkedIn Insight Tag Installation |
Creation Of Custom Conversion |
YOUTUBE MARKETING |
Monthly Report |
Skippable In-Stream Ads |
Detailed Audience Creation |
Youtube Ad Account Set Up |
Bumper Ads |
Discovery Ads |
Remarketing Video Ads |
A/B Testing Of Targeting |
Custom Audience Creation |
Youtube Video Sequence Ads |
Non-Skippable In-Stream Ads |
Video Ads With Promotion Of Your Products |
TWITTER MARKETING |
Monthly Report |
Audience Creation |
Tweet Engagement Ads |
Follower Ads |
App Install Ads |
Awareness Ads |
App Reengagement |
Video Or GIF View Ads |
Website Conversion Ads |
In-stream Video View Ads |
PLATINUM
Account Management-(5) |
Creation Of Campaign-(6) |
FACEBOOK MARKETING |
Traffic Monitoring |
Ad Campaign Monitoring |
Custom Audience Creation |
Customization Of Ad Placements |
Facebook Business Manager Set Up |
Facebook Analytics Report Creation |
Monthly Report |
Remarketing |
Pixel Installation |
Catalog Creation |
A/B Testing Of Ad Set |
Dynamic Ads Creation |
Carousel And Collection Ads |
Creation Of Automated Rules |
Custom Conversion Creation |
Instant Experience Ads Creation |
INSTAGRAM MARKETING |
Audience Research |
Instagram Ads Monitoring And Management |
Instagram Ads Creative Creation & Design |
LINKEDIN MARKETING |
Ads Monitoring |
Monthly Report |
Campaign Manager Account Set Up |
LinkedIn Insight Tag Installation |
Creation Of Custom Conversion |
YOUTUBE MARKETING |
Monthly Report |
Skippable In-Stream Ads |
Detailed Audience Creation |
Youtube Ad Account Set Up |
Bumper Ads |
Discovery Ads |
Remarketing Video Ads |
A/B Testing Of Targeting |
Custom Audience Creation |
Youtube Video Sequence Ads |
Non-Skippable In-Stream Ads |
Video Ads With Promotion Of Your Products |
TWITTER MARKETING |
Monthly Report |
Audience Creation |
Tweet Engagement Ads |
Follower Ads |
App Install Ads |
Awareness Ads |
App Reengagement |
Video Or GIF View Ads |
Website Conversion Ads |
In-stream Video View Ads |
Social Media Marketing (SMM), Packages, Pricing & Plans